Rethinking the “About Us” slide
Every presentation includes a moment where people quietly decide how they understand who you are and whether they want to…
Read article →The ROI of a proactive crisis communications plan
In a crisis, perception outpaces facts. Without protocols, organizations tend to overreact or underreact, resulting in costs to their reputation,…
Read article →Your Reputation Is No Longer What People Find. It’s What AI Says.
There is a shift happening in reputation management that most leaders have not fully absorbed. For years, communications professionals operated…
Read article →Back to school, back to reality: Why crisis preparedness must include communications
What schools are facing now United Educators, an education insurer and risk management provider, outlines the leading exposures for independent…
Read article →In uncertain times, your positioning either works … or works against you
We know that in times of crisis and unrest, decisions are quick, attention is limited, and competing priorities are abundant.…
Read article →The compliance gap: Why messaging alone won’t change behaviour
“We’re too busy.” “It’s too hard.” “There is too much else going on.” “It won’t happen to us.” “We’ve already…
Read article →Building a cybersecurity culture: The role of internal communications in fostering awareness and prevention
By Wendy Kauffman and Ozzie Fonseca Consider the following statistics published last month by Exploding Topics, a trend-spotting algorithm used…
Read article →The 2024 Leger Reputation study links corporate imagery with ESG
Leger’s annual Reputation study, known for its in-depth analysis of factors influencing corporate reputation, was released last month with an…
Read article →Beyond the brand: The analytical edge of crafting and decoding corporate reputations in Canada
In today’s swiftly evolving business arena, reputation is a pivotal force behind success and sustainability. But often, companies confuse “brand…
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