Rules of Engagement

Ensuring we are on the same page… Our beliefs

  • Everyone deserves to feel their story matters, their voice counts, and their truth is heard. 

  • Prioritize good corporate citizenship for the simple reason that – you can.  

  • Use words purposefully, cautiously, and delightfully. 

Ensuring a good experience… Rules of engagement

  • Honesty, integrity and respect.

  • Storytelling takes the communication lead. 

  • Never greenwash, pinkwash, or purplewash; real change takes time. 

  • Seek diversity of opinion. 

  • Act fast. No decision is a decision.

Ensuring it’s done right … Guiding principles

  • Integrity in every message
    Prioritize accuracy of information in every communication, recognizing that words shape perceptions, drive decisions, and have consequences.

  • Empathy in tone
    Remember that communication impacts real lives.

  • Clarity over complexity
    Transform information into accessible, understandable, actionable messages.

  • Leadership through communication
    Lead by example. Communicate effectively and responsibly. Inspire. Build trust.

  • Responsibility to the public good
    Champion the right of individuals to be heard, understood and protected.

Wendy Kauffman Image