Wendy Kauffman

As a 20-year veteran of the communications field with a specialty in reputation management, my work extends to the private, public, and not-for-profit sectors across the country.

I have supported global brands and innovative startups, each time establishing them as thought-leaders and strong storytellers whether to increase sales, build engagement, or impact policy.

I am passionate about ESG and corporate citizenship, and how to communicate purpose BEYOND just marketing alone.

I feed off the speed and clarity required for crisis management, with experience covering health pandemics, plant/branch closures, layoffs, labour disputes, health and safety violations, security threats, and franchisee and customer service issues.

Building on years of print and broadcast journalism, my media training courses are supported by first-hand knowledge and have been used by CEOs, politicians, boards of directors, unions, and other leaders in the for-profit and not-for-profit sectors.

Fun fact:
Wendy and Wendolyn are both my given names. My birth certificate reads Wendolyn (Wendy) Meredith Kauffman.

Articles & Interviews

Click on the titles below to read the article or watch the interview:

Podcast – Thinc Underground Podcast (Interview on Crisis Communications)

Article – Beyond the algorithm: mitigating reputational risks as AI becomes business-as-usual

Article – Are professional advisors seeing the warning signs? ESG risks not on the radar for private companies

Panel discussion – ESG as Risk Mitigation

Article – The crises that lie ahead for 2022 and the case for action

Panel discussion – Taking a Holistic Approach to Communications to Protect Reputation and Manage Food Safety Issues

Interview – Insights into the communications field during the COVID-19 pandemic

Article – Tough love from your friendly spokesperson trainer

Article – Delivering a message or sharing a legacy? Why communicating purpose over performance makes better business sense

Article – Attention schools: Communicating COVID-19 Back to School Protocols is not the same as preparing for crisis communication

Wendy Kauffman Image