News & Ideas

Blogs

Sometimes I advise, sometimes I rant, sometimes I point out or question, but in all cases, I promise an interesting, easy-to-digest read.

The ROI of a proactive crisis communications plan – Enjoy the read
Back to school, back to reality: Why crisis preparedness must include communications – Enjoy the read
In uncertain times, your positioning either works … or works against you – Enjoy the read
The compliance gap: Why messaging alone won’t change behaviour – Enjoy the read
Building a cybersecurity culture: The role of internal communications in fostering awareness and prevention – Enjoy the read

The 2024 Leger Reputation study links corporate imagery with ESG – Enjoy the read
Beyond the algorithm: mitigating reputational risks as AI becomes business-as-usual – Enjoy the read
Are professional advisors seeing the warning signs? ESG risks not on the radar for private companies – Enjoy the read
The crises that lie ahead for 2022 and the case for action – Enjoy the read
Tough love from your friendly spokesperson trainer – Enjoy the read
Delivering a message or sharing a legacy? Why communicating purpose over performance makes better business sense- Enjoy the read
Attention schools: Communicating COVID-19 back to school protocols is not the same as preparing for crisis communications Blog – Enjoy the read

Thank you for the opportunity…. I’d love to share my thoughts and expereince.

The Stranger Who Knew My Grandfather’s War – Read here
SME Award 2025 – Wendy Kauffman: Winner of the 2025 Great Companies International Women Entrepreneur Award – Read here
Great Story – The Quiet Power of Clarity: How Wendy Kauffman Reimagines Reputation in a Noisy World – Read here
Women Story – Business Strategy and Execution – Advice – Part 13 – Read here
Women Story – Wendy Kauffman’s journey to success and leadership in the communications sector – Read here
Soo Today – Lessons of a female entrepreneur – Read here
BNN Breaking- Empowering Women Entrepreneurs: Overcoming Challenges and Leveraging the Female Lens – Read here
Think Underground Podcast – Crisis Communications – Watch here
GTA Accountants & Finance Network – ESG as Risk Mitigation – Watch here
Annual Canadian Summit on Food Safety – Taking a Holistic Approach to Communications to Protect Reputation and Manage Food Safety Issues – Watch here
Rubach Wealth Community Spotlight- Insights into the communications field during the COVID-19 pandemic – Watch here

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