At a recent conference, I was explaining the idea of building a crisis response framework around levels of severity rather than an infinite inventory of potential scenarios. The woman I was speaking with laughed and shared a story about a customer who once found a snake in her restaurant. With over two decades in crisis communications, even I would not have anticipated that scenario.
We buy car insurance because we understand the potential of an accident. We buy disability insurance because we understand the need for replacement income. Yet when it comes to mitigating damage to an organization by investing in proactive crisis communications planning, the answer is too often: maybe later.
https://globalbizoutlook.com/when-the-snake-shows-up-why-we-plan-for-the-crisis-we-cannot-see