The ROI of a proactive crisis communications plan
In a crisis, perception outpaces facts. Without protocols, organizations tend to overreact or underreact, resulting in costs to their reputation,…
Read article →Back to school, back to reality: Why crisis preparedness must include communications
What schools are facing now United Educators, an education insurer and risk management provider, outlines the leading exposures for independent…
Read article →The crises that lie ahead for 2022 and the case for action
As a crisis communicator, my job is to mitigate reputational damage to organizations from actions both in and beyond their…
Read article →Attention schools: Communicating COVID-19 back-to-school protocols is not the same as preparing for crisis communication
As back-to-school 2021 nears and educational institutions grapple with how to provide mental and physical health, safety, and equity, I…
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