Your Reputation Is No Longer What People Find. It’s What AI Says.
There is a shift happening in reputation management that most leaders have not fully absorbed. For years, communications professionals operated…
Read article →The compliance gap: Why messaging alone won’t change behaviour
“We’re too busy.” “It’s too hard.” “There is too much else going on.” “It won’t happen to us.” “We’ve already…
Read article →Building a cybersecurity culture: The role of internal communications in fostering awareness and prevention
By Wendy Kauffman and Ozzie Fonseca Consider the following statistics published last month by Exploding Topics, a trend-spotting algorithm used…
Read article →Beyond the brand: The analytical edge of crafting and decoding corporate reputations in Canada
In today’s swiftly evolving business arena, reputation is a pivotal force behind success and sustainability. But often, companies confuse “brand…
Read article →Beyond the algorithm: mitigating reputational risks as AI becomes business-as-usual
“Write an introduction for a report on the sale of a bakery to a private equity firm.” “Draft a 500-word…
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